Founded in Sweden in October 2023, Juth Matcha is driven by a shared passion for matcha.

As avid matcha enthusiasts, we incorporate this remarkable tea into our daily lives, deeply believing in its unique flavor and health benefits. Our journey began with months of research and tasting, during which we sampled over 40 different matcha powders from Japan. This extensive exploration allowed us to learn the differences between average, good, really good, and truly outstanding matcha quality.

The name "Juth" is a personal reflection of our founders’ names—Julia and Thea. At Juth Matcha, we are excited to share our passion with you and provide matcha that embodies both extraordinary taste and refined design. Join us on this journey and experience the true essence of premium matcha.